UX website

In order to test and apply the theoretical aspects of UX I chose an actual live website. First I analyzed and then redesigned the website using the UX design principles. For the casestudy, I followed a four-step developmentprocess. This came about through on the one hand my theoretical research and on the other from two interviews with people working in this area from Zeix and Unic. First I analyzed current markettrends, competitors, target audiences andthe current website. Next came the strategydevelopment, containing personas and visuallanguage/corporate design for the website.In a third step I developed concepts for thestructure, design and motions for the website. Moreover I will let the website be validated byexperts and the target audience.